Unfortunately, the cost of an online reputation being damaged can be difficult to quantify. Online reputati0ns are not exactly measurable, nor is the amount of business that is turned away by a bad one. This is unfortunate, but a reality of the Internet. This article discusses the topic of online reputations and the costs associated with them at length.
My company, online reputation management specialist BrandsEye, extensively monitored Tuesday’s conversation and discovered through our research that more than 5 000 people took online part in the conversation about the disciplinary across the country. Based on their respective levels of influence, this conversation reached an astonishing 8,4m people by our estimates.
The measurement in the article concerns a particular event in South Africa, but it serves as a microcosm, an experiment that is well worth observing and learning from. Think–how much would it cost to protect my reputation? Yours? Brad Pitt’s?